What's Hot in Organic Beauty? YOGA Magazine Chooses Softress Fragrance-free Body Oils
Softress body oils -- designed for care of very dry skin, sensitive skin, and eczema -- have been earning 5-star reviews on Amazon.com and PristinePlanet.com. This month Softress is recognized by YOGA Magazine in "What's Hot in Organic Beauty."
New York, NY (PRWEB) February 19, 2009 -- Softress fragrance-free and chemical-free body oils for chemically sensitive skin (http://www.softress.com) are featured in this month's YOGA Magazine special section, "What's Hot in Organic Beauty."
Softress's benefits for sensitive skin and very dry skin are earning 5-star reviews on Amazon.com and PristinePlanet.com, an "eco-friendly comparison shopping" site. One reviewer notes: "My facial skin is very dry and sensitive to many products.... I am very happy to have discovered Softress products, as they are the answer to my sensitive skin issues." Another writes: "I have finally found a product for super dry hands that really works.... After suffering my whole adult life with very dry hands, I can rely on SoftHands to keep my hands lovely and smooth. Even my manicurist has commented on my improved hands and cuticles!"
YOGA Magazine Editor Vanessa Vasquez notes that the magazine researches beauty companies extensively before featuring them in the magazine. Companies must offer a unique, sustainable product and be signatories of the Compact for Safe Cosmetics. "We are very selective in who we offer editorial to. The beauty line must match our consumers. . . . Softress has made a fantastic beauty line that is committed to the natural and organic philosophy."
Softress body oils are unusual in the natural body care industry: they are made completely without fragrances or essential oils. Although essential oils are almost universally used in natural body care, they have the capacity to trigger contact allergies and increase skin's sun sensitivity. Some essential oils may affect the hormonal system. These are serious concerns for those with sensitive skin, eczema, fragrance allergies or multiple chemical sensitivities. They're especially relevant to women going through chemotherapy or radiation treatment for cancer.
Ann Fonfa, founder of the Annie Appleseed Project (www.annieappleseedproject.org/) is a Softress fan. "I became chemically sensitive shortly before my cancer diagnosis -- reacting badly to anything with fragrance, preservatives, or alcohol. Softress products are exactly what I and others like me can really use. And some people getting chemotherapy become sensitive too, so these items would be perfect for them."
Softress also eschews almond oil, coconut oil and soy oil--key ingredients in a majority of natural body oils--so their oils can be used by many nut allergy sufferers.
Softress formulas are especially effective for softening and healing very dry skin and protecting against moisture loss. They have a luxuriously smooth and non-greasy skin feel. The oils are protected against oxidation (rancidity) with a powerful antioxidant blend of natural vitamins C and E, which is up to 10 times stronger than the plain vitamin E used by most manufacturers. The antioxidant vitamins are also wonderful for skin, contributing to Softress oil's healing qualities.
Each product is a proprietary blend of whole, food-grade plant oils and antioxidants. Natural plant oils contain high amounts of Vitamins E, A and D. The essential fatty acids they contain are utilized by every cell in the body.
The Softress line comprises seven formulas designed for winter and summer dry skin care, eczema care, care of dry hands, dry curly hair care, and baby dry skin care. Softress body oils are available at www.Softress.com and Amazon.com.
For more information, visit the Softress website at http://www.softress.com or contact Nina Birnbaum at ninab at Softress.com.
About Softress
Softress, Inc. (www.Softress.com) manufactures a line of vegan-certified, fragrance-free, preservative-free moisturizing oils for dry, sensitive skin. The line includes E-Blend, for care of eczema and extremely dry skin; Deep Moisture, for sensitive skin and dry hair care; Love Your Hair, a natural conditioner/detangler for dry, damaged hair and curly hair; and SoftBaby, for soothing baby dry skin and infant eczema. SoftHands utilizes macadamia oil to soothe and heal very dry hands and cuticles. All products except SoftHands are nut oil-free.
"Mompreneur" Nina Birnbaum founded Softress with products she developed to manage her daughter's eczema and condition her dry, curly hair. When her daughter developed pre-diabetes, Ms. Birnbaum spent several years researching the links between diabetes and the topical steroids used to treat eczema. An eczema resources page (http://www.softress.com/eczema_information.php) presents this information along with natural eczema management techniques. Ms. Birnbaum, treated for breast cancer in 2006, has also written a comprehensive resource guide for women newly diagnosed with breast cancer (http://www.softress.com/breastcancer.php). Softress is based in New York City.
About AnnieAppleseed Project
The Annie Appleseed Project (www.annieappleseedproject.org/), founded by Ann Fonfa, provides information, education, advocacy, and awareness for people with cancer and their family and friends who are interested in complementary or alternative medicine (CAM) and natural therapies from a patient's perspective. The site is a comprehensive database of information and links to studies about nutrition, vitamins, herbs and alternative cancer therapies.
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Contact Information Nina Birnbaum
Softress, Inc.
http://www.softress.com/
212-961-1156
